AutoDesk

B2B DIGITAL
HERO with selected by Autodesk University to support awareness and registration efforts for their annual user convention in Las Vegas. Dozens of social posts, responsive emails, and display ads were created and deployed over a 4-month period to help drive nearly 10,000 registrations. Our email campaign outperformed the year prior by up to 100%.

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B2B TURNKEY MARKETING KIT
To help increase awareness and boost attendance at Autodesk University events and conferences worldwide, HERO developed a turnkey system of invitations, handouts, flyers, and email templates for team members in 14 different countries. A high-tech aesthetic and the promise of “Infinite Inspiration” were appropriate for the brand’s focus on, “The Future of Making Things.”

B2B VIDEO

HERO led the concept development, scripting and storyboarding of this 1-minute video designed to position Autodesk University Online as the go-to destination for year-round learning and career development. The narrative taps into the shared belief of industry professionals who feel that advancing their skills set is not just something to do, but instead a part of their job description.

B2B INTERACTIVE EMAILS
HERO proposed utilizing interactive email technology for Autodesk University's campaign outreach. Beyond increasing engagement and click-throughs, the innovative user experience would help to set the tone for Autodesk's cutting-edge conference. And, it afforded the ability to speak to multiple audiences—without having to deploy industry-specific creative.