HERO led the creation of 50+ brand TV spots and 125+ in-store product videos for PLS. The narrative, in both English and Spanish, expresses how PLS listens to it’s customers and is committed to making a life a little easier for the people and communities it serves.
HERO conducted a competitive review, performed field research, cultivated brand positionings, and oversaw qualitative and quantitative research in support of PLS's brand relaunch. We also created a system of new retail signage and collateral, in both English and Spanish, for 300+ store locations nationwide.
When PLS wanted to test the viability of TV advertising in 5 different markets, with little notice, we hit the ground running. In just 5 weeks time, we concepted, scripted and produced over 20 spots in English and Spanish that furthered our new brand promise that PLS was "For all that matters."
TV SPOT LANDING PAGES
HERO oversaw PLS's first foray into targeted landing pages with localized content and mapping technology for 5 different markets. Pages were designed to be mobile responsive and the URL PLS247.com was chosen to highlight the their 24/7, always open service offering.
Starting with field visits and stakeholder interviews across markets, HERO developed visual merchandising strategies for PLS that included installing new LED lightboxes, seasonal promotions, and product cross-sell initiatives. The refreshed retail experience was so successful, it won a FISCA STAR Award for Exemplary Store Appearance of the Year.
In support of PLS’s new brand rollout, HERO concepted and produced a 3-day, 3 city photo shoot at different PLS retail locations to help capture their in-store experience and commitment to great service. We cast talent who were representative of the target audience, along with the empowerment, satisfaction, and peace of mind that PLS products and services offer.